Online Semester 3 - Week 2

Week 2 was delayed by a week because of the snow chaos that hit Farnham. Today we talked about website statistics and how useful they are people to run them. One program in particular that we looked at was Google Analytics, which a lot of websites are increasingly using. Whilst it is a powerful tool, there are some aspects that are very user friendly. The final tool we looked at was the Google Keyword search tool, which tells you what search terms are popular and to assist writers in developing SEO (search engine optimisation).